Case Study: abica
Innovative Telco uses EchoSign to Promote Transparent Sales Process
Company Overview
Based in Glasgow, Scotland, abica is a dedicated network for business mobile, landline and broadband services. abica gives every size of business cost saving mobile phone deals and a better business telecommunications service, including access to a dedicated account manager and responsive, appropriate support at all times. abica’s vision is to provide products and services to clients enhancing their ability to effectively communicate worldwide. abica clients are typically owner-managed small to medium sized enterprises from 10 to 250 employees.
Workflow Challenge
abica manages 100-120 direct customer billing contracts each month. “The process to manage these paper contracts was quite laborious and subject to manual errors. In many cases, the contracts had to be re-faxed to the customer in order to complete the billing process and begin provisioning services,” said Scott Allison, Managing Director. “From the verbal ‘yes’, our close cycle was anywhere from 1-2 weeks. With a paper contract, there was no sense of urgency for the customer to finalize the deal. In our business, time is money, so we needed to shorten our close cycle.” As a young, innovative telecom provider, abica was looking for an online solution to the problem. The solution needed to be easy to use, legally binding, and transparent for their customers. Ease of use was key for abica — they are preparing for rapid growth and want to invest in a solution that is easy for both current and future employees to use, and a solution that will serve as a long term central location for customer contracts.
EchoSign Solution
abica came across EchoSign during online search and immediately signed up for a free trial. “We needed something slick and professional, and it looked like EchoSign would work extremely well for us,” said Scott.
Results
EchoSign immediately delivered value for abica. Now, the close time from a verbal yes to signed contract is less than 24 hours. In addition, the abica customer base has responded overwhelmingly to the EchoSign service. With EchoSign, abica sends out the service schedule, terms and conditions, and the quote all at once so the customer can review all documents and contracts in context and sign only one time. Both the customer and the abica contact receive executed copies of the agreements so there is no confusion on pricing and service levels. “Our customers love EchoSign. It’s very convenient, and it makes us appear very professional which is key for a young company trying to grow quickly. EchoSign lets us provide a level of transparency in our sales process that easily differentiates us from our competitors.”
We’ve used EchoSign for about two months, and we can’t do without it! It’s great to send out a contract and get it back in 30 seconds!
— Scott Allison, Managing Director