Case Study: Gourmet Ads

EchoSign Helps Sign Advertising Insert Orders and Publisher Agreements

Company Overview

Gourmet Ads is a global advertising network which helps food companies and supermarkets reach the grocery buyer online. Specializing in brand solutions, Gourmet Ads manages an expansive brand-safe, fully transparent publisher network of food, cooking and recipe websites.

Workflow Challenge

Benjamin Christie, Gourmet Ads’ managing director, had two very different challenges to solve.

The first was having advertising insert orders signed quickly and efficiently by their clients from all over the world. Often orders would take days to gain sign off and, more often than not, they needed to be approved by multiple people. When finally signed off on and faxed, the faxes were hard to read.

The second was having the website owners in their publisher network sign Comscore Traffic Assignment Letters, which rate Gourmet Ads’ traffic to advertising agencies around the world. Every site in Gourmet Ads’ network needs to sign an authorization “assigning” their traffic to Gourmet Ads. Often these are manually signed and then faxed. With hundreds of publishers and new publishers daily, this was a burdensome process that created a great deal of manual paperwork.

EchoSign Solution

EchoSign has solved both of Gourmet Ads’ challenges. Gourmet Ads adjusted their Excel spreadsheet templates to incorporate all the necessary EchoSign fields. Now all advertising orders are finalized and uploaded, then seamlessly sent to clients and approved in minutes, as opposed to days. No more faxing, printing and filing.

On the publisher side, Gourmet Ads built EchoSign into the workflow of their Publisher Application process. So when new publishers apply to Gourmet Ads, they are required to fill in the Comscore Traffic Assignment letter hosted at EchoSign. When publishers fill in the form and sign it, the PDF from EchoSign is then e-mailed to the Publisher Team to review. This process used to take hours each week, now it happens behind the scenes seamlessly.

Results

EchoSign has definitely reduced manual processes like faxing, printing and filing, but importantly helps Gourmet Ads everyday by closing deals quicker.

EchoSign is the must-have application for any advertising-based company. — Benjamin Christie, Managing Director, Gourmet Ads